The financial metrics every business owner must track

Forget vanity metrics. These are the numbers that tell you whether your business is actually healthy.

Revenue is a vanity metric until you know your gross margin, cash conversion cycle, and customer acquisition cost.

Track gross margin monthly. If it's drifting down, something in delivery is broken.

Watch cash, not just profit. Profitable businesses die from cash flow all the time.

Know your CAC payback period. Anything over 12 months for a small business is a warning sign.

Want more like this?

Join the Members Lounge for monthly live coaching with Marisa, members-only resources, and the wider community.