How to choose the right CRM system

HubSpot vs GoHighLevel vs Zoho vs Salesforce vs the scrappy alternatives. How to pick what fits your stage.

The right CRM is the one your team will actually use. Sophistication beyond that is a tax, not a feature.

Under 5 people: HubSpot Free or Zoho. Get going in a day.

5 to 25 people: HubSpot Starter/Pro or GoHighLevel if you want sales, marketing and automations bundled.

25+ and complex sales: Salesforce, but only with a dedicated admin.

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