Marisa Fong8 May 2026
Strategy

Minimum Viable Product (MVP) guide for female business owners

Stop overbuilding. Here's how to launch a product that gets real feedback in 30 days.

An MVP is not a smaller version of your dream product. It is the smallest thing that lets you test the riskiest assumption.

List your assumptions. Rank by risk. Build only the experiment that tests the top one.

Charge for it from day one. Free users will lie to you. Paying users won't.

30-day cycle: build, launch, learn, decide. Repeat until you have something the market is pulling on.

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